Tag Archives: on-line marketing

For-Profit Activism: Change We Can Profit From

The Economist, print edition; January 29, 2009. Never heard of a Carrotmob? You’re about to. Carrotmobs are beginning to crop up for a cause, thanks to two Silicon Valley entrepreneurs who have turned to activist campaigning as the next start-up industry. The Economist reports that Brent Schulkin and Steve Newcomb’s company, Virgance, plans to profit from organising campaigns for change. The company builds campaigns by recruiting volunteers and creating an on-line presence through paying bloggers … Continue reading

Posted in Issue 2: Summer 2009 | Tagged , , , , | Comments Off