Tag Archives: measuring

Why Measure? Nonprofits use metrics to show that they are efficient. But what if donors don’t care?

by Katie Cunningham and Marc Ricks, Stanford Social Innovation Review; Summer 2004. Do donors really care about performance measurement? According to this Stanford Social Innovation Review piece: not really. Through interviews with individual donors, the authors reveal that the real motivations behind giving are a personal connection to the cause, leadership, or trustees. There is also a widespread belief in the donor community that there’s not much difference between organisations engaged in similar work. Individual … Continue reading

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