Facts and Figures

By Jean-Marie Krier

In the report Fair Trade 2007: new facts and figures from an ongoing success story. A report on Fair Trade in 33 consumer countries, Jean-Marie Krier provides one of the most comprehensive Fair Trade reviews, collecting data and building on national case studies in 33 countries.

It is worth pointing out that the report is prepared by Krier on behalf of the Dutch Association of Worldshops (Netherlands) and its focus is therefore both on the Fair Trade movement and the Fairtrade certification scheme. The report is the fifth of its kind, with this edition of particular note to Australia as it includes countries in the Pacific Rim region for the first time.

I chose to review this report because I was impressed with its straightforward presentation of the facts and figures, with no academic analysis or agenda.

Overall, the report “examines the structure of Fair Trade and its market evolution” (p.8) by examining national case studies in 28 European countries, as well as the United States, Canada, Japan, Australia and New Zealand. Before getting into the details of the national case studies, Krier provides a statistical overview of the data organised by regions and years.

Krier looks at seven different trends:

  • Importing organisations are the highest in the US;
  • Fair Trade shops are the highest in Germany;
  • Supermarkets selling Fairtrade certified products are the highest in the US with 40,000, followed by Germany. No data is available for the UK, and there are only a 1,000 in Australia and New Zealand;
  • Full time equivalent paid staff are the highest in Italy;
  • Importing organisation’s turnover is the highest in the UK with only half that documented for organisations in the US, and 10 times less in Australia and New Zealand;
  • Turnover of worldshops are the highest in Germany with no data available in the Pacific region; and
  • Fairtrade consumption per capita (2007) is the highest in Switzerland (€ 21.06)while only 0.44 in Australia and New Zealand is $0.44 per capita.

From the Krier analyses, it is interesting to note that while in 2007 the Fairtrade labelling initiatives accounted for less than 7% of the 2,700 full time equivalent jobs worldwide, they accounted for 85 to 90% of all Fair trade (including Fair Trade and Fairtrade) products sold to the final consumer demonstrating the important growth of the market.

This study represents a powerful mine of information and I look forward to an even more developed and comprehensive one coming out.

Comments are closed.